Nailing the true value in the ad industry to set the tone for Goafest From Economic Times New categories being introduced are ambient media, interactive digital advertising, direct category, film craft, print craft and radio craft. The media awards will have 10 categories judged specially on use of media regardless of product or service and three specialist categories for youth marketing, vertical and pro bono marketing. At a media briefing about Goafest, the new trophy for was unveiled - a combination of the Goafest glass pyramid with a 3D inscription of the Abby trophy inside a...

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Posted Under: Ambient

EPA’s new smog rules ‘inadequate,’ NE states From Providence Business News THE NEW RULES will yield health-related savings of $2B to $19B per year by 2020, the EPA said. Moreover, the alliance said, areas in the Northeast are already experiencing plant and tree damage at ozone levels below the new standard, so farmers, foresters and the environment will continue to be adversely affected under the new rules. The Northeast States for Coordinated Air Use Management is a regional association of the state air-pollution control agencies in Rhode Island, Massachusetts,...

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Posted Under: Ambient

Hi-tech neckband allows voiceless calls From VNUNet.com "Audeo will allow people with disabilities to express their thoughts and ideas, an aspect of life which is often taken for granted," said Michael Callahan, chief executive of Ambient Corporation which created the device. Like voice recognition software the device requires the user to train it over time, but the learning period is being cut down with better software and faster processors.

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EPA signs more-stringent air quality standard From PennEnergy HOUSTON, Mar. 12 -- The US Environmental Protection Agency on Mar. 12 signed its most stringent standard for ground-level ozone, revising the standards for the first time in more than a decade. "Changing the ozone standards (NAAQS) will not, by itself, improve air quality, but will result in unnecessary negative economic consequences for the American people." "By meeting the requirement of the Clean Air Act and strengthening the national standard for ozone, EPA is keeping our clean air...

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Ev On "Ambient Awareness" and Other Matters From www.adpulp.com/ If you hear from someone -- even something as mundane as eating a sandwich at this restaurant -- then you get a picture of this person you're interested in and what they're doing at that moment in contrast to what you're doing. It's not about being clever, it's having the breakthrough to see the obvious thing that wasn't obvious to everybody.

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Posted Under: Ambient