Careers From advertising.about.com/ By Apryl Duncan, your Guide to Advertising Take your advertising career to a new level with career help and a focus on what's going on in the advertising industry. From newcomers in the field to seasoned agency pros, these career elements help you get ahead and stay on top of the advertising game. There are numerous jobs in the advertising industry and they all work together to make a great ad campaign. Not exactly sure where you want to begin your advertising career or what your ultimate...

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On the Media: Edwards Views Alcohol Ads as Threat; Romney Sees Sea ... From adage.com/songsforsoap/ Common Sense Media, an outlet "dedicated to improving the media and entertainment lives of kids and families," has just released the results of a questionnaire it sent to the major presidential primary candidates. If the alcohol industry was under the delusion it has completely escaped the fate of tobacco, here's Edwards on the biggest concern about the media's impact on kids : "It's time for the alcohol industry to quit making millions encouraging teen drinking that destroys thousands of...

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Vertical Search an Advertising, Revenue Opportunity for Publishers From Marketing Vox News Vertical Search an Advertising, Revenue Opportunity for Publishers... The study by E-consultancy, conducted in association with Convera, examines the current and potential role of vertical search, specifically industry-specific search engines and B2B websites that serve the information needs of professionals. The challenge for publishers is to disrupt this habitual use of popular search engines by producing a search tool which is better - and is perceived to be better - than generic search...

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Facebook Widgets Targeted by New Advertising.com Program From ClickZ News Facebook's decision this year to open its platform to widget developers not only sparked a tidal wave of new applications but also a number of efforts to help the creators monetize those apps. Jupiter Research analyst Emily Riley said publishers "know that widgets are here to stay" and that their content is going to be appropriated into social networking environments, "so they better find out how to make money at it."

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Watching What You See on the Web From Wall Street Journal CenturyTel Inc., a Monroe, La., phone company that provides Internet access and long-distance calling services, is facing stiff competition from cellphone companies and cable operators. Today, it's an imperfect process: companies such as Revenue Science Inc. and Tacoda Inc., which was recently bought by Time Warner Inc., contract with Web sites to monitor which consumers visit them, attaching "cookies," or small pieces of tracking data, to visitors' hard drives so they are recognized when...

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