Where Online Advertising Fails: The Future of Web Advertising From www.profy.com A huge proportion of tech news has to do with online advertising: studies on its efficacy, technologies for serving ads, ad revenue ups and downs, and acquisitions having to do with any of those. The reality, however, is that we don't know much about how to really leverage online advertising, and we have a lot to learn. Dyson made the point that the "traditional" online advertising is fading, but asserts that advertisers' audience members are best accessed in social communities, and that...

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Revolutionizing the online advertising market From ycorpblog.com Today, I joined Jerry on stage at the Interactive Advertising Bureau's (IAB) Annual Meeting where we sat down for a fireside chat with IAB President Randall Rothenberg to talk about the huge opportunity before us in online advertising. We previewed this new platform for our partners in the Newspaper Consortium a couple of weeks ago, and were so pleased with their response that we decided to give the attendees at the IAB Annual Meeting a glimpse so they could share in our excitement.

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Brand Advertising Can Scale Online From blogs.mediapost.com/video_insider Much is made of the disparity between the share of a user's attention that is directed online and the share of brand dollars that are spent on the Internet. Today, the solutions available to advertisers online simply do not allow marketers to effectively communicate their brand message at scale. The next era of online advertising requires a change in thinking, all the way from how ads are created and formatted to how measurement changes and how media can become more accountable. Accountable,...

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Video Insider: Brand Advertising Can Scale Online From publications.mediapost.com MUCH IS MADE OF THE disparity between the share of a user's attention that is directed online and the share of brand dollars that are spent on the Internet. The fact of the matter is, even if advertisers doubled their online spend this year, there would be no way to absorb that influx of capital accountably. Today, the solutions available to advertisers online simply do not allow marketers to effectively communicate their brand message at scale. The next era of online advertising requires a...

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Microsoft Executive: Online Ad Duopoly Better Than Monopoly From CNNMoney.com McAndrews, the former chief executive at aQuantive, an Internet advertising group recently bought by Microsoft, also said his company would soon start testing new technology that could change the way advertisers measure the effectiveness of their ads. The new technology is designed to improve Internet advertising accountability at a time that advertisers are demanding better data about who is seeing their ads and how those users are responding to them.

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Posted Under: Advertising