Debut Broadcasting Corporation, Inc. Partners with Boswell Media ... From FOXBusiness Feb 25, 2008 (BUSINESS WIRE) -- Debut Broadcasting Corporation, Inc. (OTCBB: DBTB), a media and entertainment company, today announced partnerships with Boswell Media and MJI Interactive that will provide new advertising and listener interaction opportunities for its radio stations. "Through these new agreements Debut gains access to new media enhancements, namely Internet and short message services (SMS), which allow us to integrate new media into our existing sales model," said Steven...

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Posted Under: Advertising

Microsoft to test new measure of Web ads From Reuters Microsoft's "Engagement Mapping" is due to begin in beta form on March 1 and departs from a standard that ties sales, leads and traffic to the last ad that a user clicked on online. Microsoft's new ad initiative follows its purchase of online marketing company aQuantive for $6 billion last year in an effort to capitalize on the fast-growing online ad market and better compete against Google.

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Sellers of advertising space use Myadbase to find freelance ... From LivePR.com (Pressemitteilung) Cambridge, UK (LivePR) - Myadbase now offers the largest database of UK and Ireland based freelance advertising sales people in the world - and it seems there is now a bigger market for their expertise than ever before. We are not just another freelance service for all industries - we provide a sales project service specifically for advertising sales people who have a wide variety of expertise across many media formats. Publishers or media owners across any media format can use the service...

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Posted Under: Advertising

Web Ad Spending Rose $6 Bil. in '07 From Adweek NEW YORK The online advertising business enjoyed another record quarter as 2007 came to a close, as spending approached $6 billion during the fourth quarter of last year, according to the latest joint report issued by the Interactive Advertising Bureau and PricewaterhouseCoopers. The $5.9 billion quarter represented a 24 percent increase versus the fourth quarter of 2006, a tick below the 25 percent surge in spending the industry enjoyed in 2007 as a whole, which saw dollars reach $21.1...

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Facebook; advertising heaven or hell? From splashjumanji.wordpress.com The Intention Economy is about markets, not marketing. You don't need marketing to make Intention Markets. The Intention Economy is built around truly open markets, not a collection of silos. In The Intention Economy, customers don't have to fly from silo to silo, like a bees from flower to flower, collecting deal info (and unavoidable hype) like so much pollen. In The Intention Economy, the buyer notifies the market of the intent to buy, and sellers compete for the buyer's purchase....

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Posted Under: Advertising