Adlink Streamlines VOD Advertising in Los Angeles From FOXBusiness "VOD advertising is beneficial for both advertiser and viewer," states Judson Ferdon, Director of Advanced Advertising at Adlink. Adlink launched a preliminary run of its VOD advertising initiative in 4th quarter of 2007 with two advertisers. Each advertiser ran a series of spots across Adlink's 44 TV networks steering viewers to their respective VOD campaigns. "In four weeks, the automotive VOD campaign generated 4,500 views," said Lisa Palmer, General Manager & General Sales Manager for...

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Interactive Advertising Revenues to Reach US$147 Billion Globally ... From FOXBusiness According to "The Kelsey Group's Annual Forecast (2007-2012): Outlook for Directional and Interactive Advertising," interactive advertising revenues will increase significantly from US$45 billion in 2007 to US$147 billion globally in 2012, representing a 23.4 percent CAGR. "It's no surprise that the global advertising industry is experiencing a full-scale shift to mixed-media platforms, with interactive driving a significant share of overall industry growth," said Matt Booth, senior vice...

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Microsoft Announces New Reporting Standard for Digital Campaign ... From FOXBusiness Microsoft Corp today announced Engagement Mapping, a new approach to managing and measuring the effectiveness of online campaigns that goes beyond the current "last ad clicked" standard. "The 'last ad clicked' is an outdated and flawed approach because it essentially ignores all prior interactions the consumer has with a marketer's message," said Brian McAndrews, senior vice president of the Advertiser & Publisher Solutions (APS) Division at Microsoft. Microsoft Helps You Reach Target...

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Converse Launches Global Spring 2008 ''Connectivity'' Advertising ... From FOXBusiness Feb 25, 2008 (BUSINESS WIRE) -- In 2008 Converse Inc. will commemorate its centennial year as one of the world's most coveted, iconic brands with the global launch of a new advertising campaign entitled "Connectivity." Regional adaptations of "Connectivity" will roll out locally throughout Spring 2008 with country specific Converse icons joining the campaign and legendary line-up. Nike, Inc. Established in 1908, the Converse brand has built a reputation as "America's Original Sports...

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HearAtLast to Utilize Shopcast Advertising in Select Wal-Mart ... From FOXBusiness HearAtLast will sell the new custom earbuds under their AtLast private label in their HearAtLast outlets that are co-located within these select Wal-Mart locations. HearAtLast will utilize Shopcast, a proprietary advertising television network that is aired in Wal-Mart locations to launch their new branded AtLast instant fit, custom high fidelity earbuds. The licensed hearing instrument specialists at HearAtLast can fit customers with these earbuds perfectly in just minutes using a patented...

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