Nickelodeon Downloads Its New Directions, New Content to ... From Earthtimes NEW YORK, March 13 /PRNewswire/ -- At its 2008 annual upfront presentation, top-rated kids' brand Nickelodeon presented the advertising community with a host of new ideas and creative content demonstrating the network's dedication to innovation and its open-platform programming philosophy. Offering advertisers the greatest opportunity to reach viewers across its core kid demographics because it is virtually everywhere kids are, Nickelodeon also advanced its creative leadership through new...

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Fail: AOL Makes $850 Million Bet on Engagement Advertising From www.drama20show.com But that hasn't stopped AOL from making an $850 million bet on social networks as an advertising platform as it was announced today that AOL has acquired popular social network Bebo. As reported by Allen Stern at CenterNetworks, during AOL's conference call, questions were asked about advertising and how AOL planned to deal with the fact that most social network users just don't seem to be interested in the advertising. AOL's prospects with Bebo also don't look too positive when one...

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MIX08 – Microsoft Introduces Silverlight 2 From www.watblog.com Held each Spring at the Venetian Hotel in Las Vegas, MIX sees Microsoft showcasing its Web technologies to an audience full of designers, software architects and prominent speakers. Last year's MIX saw Microsoft launching Silverlight platform for delivering breathtaking web experience to the end user. By making sure that more and more developers have access to their Silverlight platform SDK, Microsoft is trying hard to do a Windows with the Web.

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Future of Video Advertising (Part 1 of 2) From insidedigitalmedia.com Additionally, Jayant leads us on a tour of the YuMe sample ad gallery where we view demonstrations of the different types of ads that can be inserted into digital video. There is no set-up cost to participating video programmers because YuMe is satisfied merely by taking a cut of the ad revenue that is generated from the ads that it inserts into the digital files.

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How DoubleClick Could Boost Google From Washington Post After gettingapproval from the European Unionfor its DoubleClick acquisition Tuesday, Google promptly closed the deal and said it is eager to absorb the digital marketing company's technology and services -- and who can blame Google for its urgency? That's why the closing of the DoubleClick acquisition arrives at a particularly interesting time for Google, especially since DoubleClick is expected to boost Google's anemic display advertising business and thus allow the company to add some...

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