Control Your Own Advertising Empire With Google Ad Manager From Wired News Google Ad Manager offers smaller sites an easy way to manage their own advertising, similar to the way that DoubleClick's Revenue Center handles large businesses. While Google AdSense offers fully automated ads based on your page's content, the new Google Ad Manager is designed to help you manage and sell custom ads to companies of your choice.

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Get the Message?Captive advertising strives to reach potential ... From Las Vegas Review Journal The Southern Nevada Water Authority takes advantage of a captive audience by advertising its message on urinals. Those quiet moments you spend waiting in the grocery checkout line, pumping gas, even urinating, are being targeted by advertisers eager to wedge their messages further than ever into everyday life. Pump Media, says the items advertised on the video screens his company operates at 82 Terrible Herbst stations across the valley experienced an "immediate boost in sales" at the...

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Creating an impact through advertising From Business Daily Africa Mr Kazimi said they had to think out of the box for a message that delivered shock, as well as empathy because after you recover from the initial shock of seeing a leopard on a street light, your heart goes out to the animal. How do we shock the public into noticing a tepid subject like saving trees.' We had to think out of the box and the result was a message that delivered shock, as well as empathy because after you recover from the initial shock of seeing a leopard on a street light, your...

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New-look advertising campaign for Jameson Irish whiskey From Talking Retail Pernod Ricard UK is investing 1.5m in a new-look advertising campaign for Jameson, the UK's number one selling Irish whiskey. Patrick Venning, head of marketing for whiskies at Pernod Ricard UK, said: We are investing heavily in the new advertising campaign to ensure that we enhance Jameson's appeal as a contemporary and aspirational brand. Jameson is a quality product with a rich history and tradition the advertising blends this heritage with Jameson's credentials as an accessible,...

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End Is Sought to Ban on Hedge Fund Advertising From New York Sun WASHINGTON The hedge fund manager who successfully sued the Securities and Exchange Commission to stop what he deemed a burdensome regulation on the industry is now eyeing a First Amendment lawsuit to lift a ban on the advertising of hedge funds. The founder of Bulldog Investors, Mr. Goldstein, 63, was forced to take down his company's Web site after the state of Massachusetts sued him for operating an open site in violation of the law.

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