Regaining Consumer Confidence of Beef Supply
Feb. 25
The headlines have flashed with news about the largest beef recall in history. In fact, this is a critical time for cattle producers to stand up and promote the safety and wholesomeness of the beef products they produce. For example, any specified risk material of a beef carcass is not allowed into the beef supply." With the media presenting a hoard of misconceptions and assumptions relating to the general wholesomeness and safety of the United States' beef supply, it is critical to recognize this situation as an isolated incident. In addition, producers should take the opportunity to explain and provide an accurate outlet for information to consumers concerned about the safety off the beef supply, as well as the welfare of the cattle harvested. As the entire beef industry chain strives to provide a safe, wholesome and nutritious product, consumers should feel confident and secure in the decision to continue to incorporate beef into a balanced diet.
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Posted Under: Beef